Hello

A Bit About Me

So a bit about me. Just to set the scene. My first camera was a box camera and I shot in black and white. A family friend developed the photos and that was one of my first experiences of the magic of photography. I learned how to hold still for just 1/25 of a second so that I could get reasonably sharp images. Later I moved onto slide photography and learned about Agfa film and the beauties of working at 200 ISO and below. Those glorious colours on the screen that we could only watch at certain times when the slide projector came out. In my late teens I used a Zenit E camera with a 35mm lens as well as a number of German rangefinder cameras. And then the famous Minolta SRT 101 helped me to see the beauty of really working with a system where the lens and camera were in such perfect harmony.

I did my first commercial job and it was greeted with success. By that time I had learned a lot about black-and-white and colour and the different formats from 35mm to medium format. I began to realize that there were strengths and weaknesses in all the different manufactured camera ranges that it was very often a case of trying to find the tool that suited the situation rather than anything else. In my early 20s I migrated to Australia and for a time used both Canon and Nikon cameras. In those days they pretty much dominated. So when digital came out I was not surprised to see that I gravitated to the Canon 1D series.

In recent times I have done a fair amount of stock photography as well as commercial photography and weddings. I also discovered that lots of different brands produce excellent cameras. In my current stable I have cameras from Canon and Nikon as well as Olympus, Sony & Panasonic. Depending on the assignment or depending on what I want to shoot for fun I select the gear that is appropriate to the job. Also I like to experiment along the way so I take at least something with me that will challenge my way of shooting and see whether working with larger lenses or wide primes will improve my photography or open up different ideas.

The reality is that you never stop learning. You can shoot half a million photographs and still realize that you’re learning something every time you go out with a camera in hand. And today we learn so much because we simply use digital photography which allows us to take many more photographs than we did in the era of film. We can do trial and error, we can learn to rate, we can instantly see what we’re doing. We can choose between electronic viewfinders or optical viewfinders. And stay out of the argument about which is better because both are beneficial in different situations. Mirrorless can be outstanding but then so can optical. It’s not a fixed truth one way or the other.

For a few years our website was called Lenscraft and the history behind that name really relates to the fact that I like the word craft because I believe the photography really is a craft or skill set. The other side of the coin was the fact that lenses have always played a key role in photography as far as I’m concerned.

However even though we registered the name and used it for a while we realized after a little while that there is a huge chain of shops in America called lenscraft that focus on spectacles and therefore any search online was bound to come out with numerous references to shops selling specs. We also later discovered that there was a site in Europe devoted to photography that covered some similar things to what we were covering under the name lenscraft. That being the case we didn’t want any point of confusion. This site is devoted to keeping it real for photographers. Realistic pricing and performance.

Having said that, having a wide range of interests we were not exactly sure what we were going to do with the website. Then came Covid-19 and with it of course lots of opportunity to rethink. Some time ago we registered the name lenscraft photography because it incorporates a couple of things that we are keen on. We are keen on things that offer good value and we are very keen to see good photographs or pictures. Now that we have decided to transition the name and bring on all of the additional features that we want to build into the website we have decided to do the full branding exercise.